A: It is eminent to pick the right competitor for analysis or else you might not be able to grasp the in-depth knowledge that is required for your improvement. If you will analyze a competitor who is already below you, there won’t be much to learn. But, if you want to adapt and improve, then you shall compare yourself with the ones who are already doing great. Thus, the Top SEO Companies pick the competing sites who are on the top and plan the strategies accordingly.